Day Zero is something that we believe in. Deeply and irrevocably. It is not just our code to exist, it is also our key to life. And if we ever forget Day Zero, we will make ourselves redundant.
WHAT IS DAY ZERO?
DAY ZERO IS THE FIRST DAY.
When we set out to do things our way. THE DIGITAL DOGS WAY.
It is today.
Today, we are ambitious. We are hopeful. We dream to make the world different. For the better.
Today, we are hungry. We are a startup. We are all about what we INTEND to do. Not what we have done.
Today, we need to run so much faster. Stay so much in shape. Be sharp and focused.
Today, our stamina is bottomless. And our desire to succeed – limitless.
Today, our slates are clean. Our minds and eyes are clear.
Today, we don’t have any burden of any legacy. Not even the ones we have created.
BUT EVERY DAY WILL NOT BE TODAY.
Time and success are like termites. They eat at our TODAY. They make our TODAY hollow from the inside. They make us arrogant. Too sure of things. Too smooth for our own good. Too comfortable with the status quo. Too confident of the done ways of doing things. Too lazy to care. Too busy enjoying our success to remember the very things that made us successful in the first place.
And before we know it, we have become Yesterday. The enemy of TODAY. Yesterday is for the history books. Yesterday is for bitter/sweet memories. No one cares about Yesterday. Because Yesterday is irrelevant. TODAY is all we have.
Every day is TODAY.
AND TODAY IS DAY ZERO.