Khimji Jewels, the venerable, 84-year old jewellery and fine crafts brand from Baripada, Odisha has launched the longest ever consumer celebration campaign in the category with Back To Being Beautiful. To run for 75 days across print, TV, digital and social media, outdoor and OOH and all consumer touch points.
The House of beautiful jewellery, known as much for its mind numbingly gorgeous gold and precious stones designs as for its truly sentient consumer support philosophy, has launched a 75-day consumer celebration campaign designed to help its customers across India to begin getting back to normalcy.
Says Nishit Nanda, CEO, Consumer Business, Khimji Jewels: We have always been with our audiences, no matter what the world throws at us. Even through the darkest days of the lockdown, we were by them. We had created world music with artists and musicians from across the globe to cheer our audiences up. Now that we are beginning to get out of the contractions and depressing times, we have launched what we believe is the longest ever consumer celebration campaign called Back To Being Beautiful. This is a 75-day mega Mela, with offers, promotions, value backs and surprise gifts for all our customers, not just in Odisha but across the country. And we will be launching new designs and collections and exciting new platforms for experiencing the brand during this campaign.
Khimji Jewels has worked with Digital Dogs Content and Media to create a multi-pronged and multimedia campaign straddling Print, TV, OOH and outdoor as well as the cloud itself with digitally activated experience programmes and mini campaigns.
Ambarish Ray and Anjali Rawat, Founders of Digital Dogs Content and Media, have this to say: What we absolutely love about Khimji Jewels is their authenticity, which is not provoked by any circumstances but is a deeply ingrained genetic code within the company. With #BackToBeingBeautiful we have designed the longest ever consumer celebration campaign that will run for 75 days. It is designed as a mega Mela with true benefits and values for our audiences as they seek emotional markers and familiar routines in their journey of getting back to normalcy. Our campaigns will be in the cloud across the entire spectrum of www, social media, intimate screen experiences, data-led programmes and CX platforms. We are also in traditional spaces like TV, print and activated OOH interfaces to enhance and underscore the overall experience. And there is something new launching throughout the period, to truly make it a happy time for people.
Khimji Jewels has launched a series of benefits like gold lock rates, pre-booking of Dhanteras jewellery, gold vouchers against every purchase and now, the latest value benefit through home investment in pure, 24K true certified gold coins that will be shipped for free to the customer wherever they are in India.
Check out gold.khimji.in for the details.